Indiana Adams

Fan Engagement | Audience Development | Brand & Community

STORYTELLING BUILDS AN AUDIENCE. BELONGING BUILDS A FANDOM.

For 25+ years, I’ve built audiences at the intersection of faith, entertainment and storytelling, from podcasts and digital media to live experiences and Christian organizations. I’ve founded communities, led teams and built audience programs from the ground up.

I know how to turn attention into participation, participation into loyalty, and loyalty into the kind of advocacy that brings someone else along.

I love the data, but my favorite metric will always be, “I brought a friend.”

CORE EXPERTISE

Fan Engagement & Community Activation
Building experiences that move audiences beyond consumption and give them meaningful ways to participate, connect and belong.

Audience Development & Growth
Growing audiences through acquisition, lifecycle engagement, lead generation, segmentation and brand-native content.

Storytelling & Content
Leading audience-facing storytelling across digital, social, email, print, podcasts, paid media and live experiences.

Audience Intelligence & Optimization
Turning audience behavior and first-party insights into better decisions through segmentation, CRM, testing and performance measurement.

Live & Experiential Strategy
Designing and leading events, activations and fan experiences that turn in-person moments into lasting relationships.

Leadership & Team Development
Leading cross-functional work, building programs from the ground up and developing the people and processes needed to scale them.

SELECTED EXPERIENCE

Send Relief | Content Manager
Lead content, storytelling and audience engagement for a global Christian compassion ministry. Built the organization’s first audience-personalization program and lifecycle journeys, reimagined its monthly nurture product and lead brand storytelling across digital, print and paid media.

The Popcast Media Group | Visual Content Specialist, Engagement Strategist & Community Manager
Shape the fan experience around an independent pop-culture media brand with 42M+ podcast downloads and a 16K+ member paid community. Grew email from 14K to 24K, increased email revenue 10x and created fan experiences including Solo Travelers Meetups and distributed livestream watch parties.

Mom Media / Mom 2.0 Summit | Community Lead & Summit Host
Shaped online and in-person community for a national creator summit, led engagement across its 30K Instagram audience and 3,000+ member private community, and hosted three annual Summits.

Birds on a Wire | Marketing Director & Brand Manager
Built the digital audience and engagement infrastructure for a national Christian organization, growing email from 90 to 12,000 subscribers and Instagram from 2,100 to 11,000 while launching its first paid membership and virtual conference.

Coffee + Crumbs | Podcast Host & Director of Brand Partnerships
Hosted 68 episodes of a nationally ranked, faith-informed podcast reaching 25K listeners per episode and 3M total downloads; increased sponsorship rates 12x while maintaining 90% sponsor renewal.

Texas Style Council | Founder & Director
Founded and scaled an annual creator conference from approximately 100 attendees to 1,000+ at peak, built and developed its team, and designed participation into the experience from the beginning.

IndianaAdams.com | Founder & Content Creator
Built owned-media communities reaching 100K+ monthly readers, 15K weekly podcast downloads and 6,500 email subscribers; four-time SXSW Interactive speaker and creator/host of Today By The Way.

EDUCATION & CERTIFICATIONS

California State University Monterey Bay
Integrated Studies: Communications, Teledramatic Arts & Technology

Olivet Nazarene University
Religious Studies

HubSpot Certifications
Email Marketing • Email Marketing Software